Coach Representation

PSM represents coaches in professional and college sports as well. Our clients include many of the top coaches and general managers in Basketball, Football, Baseball, and international Soccer.

PSM, is an agency that specializes in the career management and marketing of coaches, and creation of collegiate sports properties.  PSM handles contract negotiations, marketing, press relations, shoe and apparel deals and broadcasting opportunities for college basketball, baseball, football and international soccer coaches.

Possessing the knowledge and expertise needed for effective sports representation, PSM is unique in its ability to offer the most personalized and progressive line of services to coaches today. PSM’s trademark is career management and marketing; our agency develops relationships with our clients that transcend business in order to allow them to obtain their ultimate goals, both on and off the field.

Being a coach these days isn’t easy. Between travel, recruiting, practice, game day preparation and a host of other responsibilities, coaches rarely have an opportunity to build the relationships necessary to take their careers to the next level. As any good coach will tell you, the key to success is teamwork; uncommon individuals working towards a common goal. At PSM, we believe in just that – working hand in hand to create opportunities for our clients and relationships foster success.

But maybe we shouldn’t call it an opportunity. At PSM, we believe that our organization and our clients have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

Success in the coaching business, more so than any other, exemplifies the necessity of strong personal relationships. Coaches who reach their full potential are the ones who surround themselves with those individuals who can best help them reach it.

PSM specializes in connecting its clients to just these people. With years of experience and an exceptional understanding of university community,  PSM anticipates opportunities for its coaches and promotes their candidacy. When pursing placement for our coaches, we manage media inquiries, handle references and evaluate potential employment opportunities with the goal of establishing long-term personal and financial well being for our clients. We are their advisors and confidantes on a 24-hour basis, assisting them in developing their careers and achieving their dreams.

  • Career Management
  • Interview Preparation
  • Contract Negotiations
  • Marketing
  • Broadcasting Opportunities
  • Public Relations
  • Charitable Endeavors
  • Post-Career Planning

PSM has positioned itself to create long term and genuine partnerships that ensure our client’s exposure, establish immediate credibility and guarantee success. Our experience in creating leverage and fundamental understanding of the both the collegiate and professional sports marketplace understanding enables us to identify valuable opportunities and capitalize on relationships.


PSM is unique in its ability to provide specialized marketing, brand strategy and sponsorship consultation. Utilizing our agency’s extensive knowledge and experience, we identify new ways to connect our clients’ brands to consumers and differentiate them from their competitors. PSM strives to maximize its clients.  PSM strives to maximize its client’s Return On Investments (ROI) by implementing the most precise evaluation, leverage, negotiation and legal structuring to all brands and sports properties it consults and markets.

PSM seeks to merge effective preparation with market leading originality to maximize the impact of its marketing and sponsorship initiatives. We partner with leading brands, product marketers and collegiate institutions to provide integrated solutions across:

  • League, team and event sponsorship
  • Brand licensing and management
  • Multi-platform media services
  • Activation and leveraging program development
  • Promotion execution and fulfillment
  • Customer events and hospitality programs
  • Consumer and trade promotions


PSM’s proficiency in the sports management industry extends into the planning and execution of corporate, entertainment, and sporting events.  PSM’s events team focuses on the planning, management, marketing and promotion of a wide array of programs. We offer an unmatched passion and dedication to produce an efficiently run, well-orchestrated event for our clients and fans.

“Never Stop Learning”

As a Coach you should keep on developing yourself. This is a ongoing process that never stops.